In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Robert Passikoff, founder and president of Brand Keys, zeroed in on the emerging tensions between expectations and loyalty.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Brands used to crave customer loyalty. They threw perks like free baggage to repeat airline passengers, along with free upgrades or even bigger discounts. All of it to buy loyalty. But increasingly, ...

Generative artificial intelligence (GenAI) has revolutionized customer experience (CX), bringing in an unprecedented era of innovation across industries. Among its many capabilities, GenAI can deliver ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

In the digital economy and marketplace we operate in, cybersecurity has morphed into something much bigger than just a risk mitigation tool. It can be a core driver of digital trust, brand value, ...

As part of the digital shopping experience, AI-centered loyalty programmes have been enhancing customer stickiness. Such personalised loyalty programmes are linked with individual shopping patterns, ...

SAN FRANCISCO--(BUSINESS WIRE)--Visa (NYSE: V), a world leader in digital payments, today announced the launch of the Visa Web3 Loyalty Engagement Solution. The new value-added service ushers in the ...

Finding and nurturing customer loyalty is vital to long-term success and is top of mind for every business. But in an environment with more competition than ever for customers’ attention, how can you ...