An executive recently asked me, what’s the biggest mistake leaders make when rolling out a customer experience strategy? My answer was simple. Most leaders think about the customer first.

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

The result is clear: brands are spending more to achieve the same, or fewer, outcomes. Without sharper targeting, better integration, and stronger measurement, ROI continues to erode. In 2026, brands ...

This story was produced by April D. Lee and distributed by Next Net. Winning a customer’s heart is a key differentiator in today’s competitive business world. Today’s consumers want brands that speak ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...

New Delhi: IT services major Tata Consultancy Services has partnered with Jazeera Airways, Kuwait's low-cost carrier, to implement a cutting-edge digital ecosystem that supports scale, personalised ...

Recognition highlights Diabolocom's innovation leadership, sovereign cloud strategy, and customer-centric approach to secure, ...

The technology revolution presents Ghanaian entrepreneurs with unprecedented opportunities to embed customer-centricity into their business models. Mobile penetration in Ghana exceeds 100%. A total of ...