Plenty of companies say customers come first. But at LG Corp., the phrase is much bigger than a simple mantra. Over the past five years, the Korean conglomerate’s Chairman and CEO Koo Kwang-mo has ...

Good sales and marketing, quality control, pricing, customer service and after-sales all help businesses to generate sales. But good customer experience (CX) creates customers for life. These are ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Value to a vendor can be seen in the form of customer retention, revenue, customer data, and advocacy. Value to customers is in the form of products, efficiencies gained, data, and more. To achieve ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...