The definition of “personalization” has transformed. Ten years ago, it meant addressing an email with someone’s first name. Today, a growing number of customers expect brands to anticipate their needs ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Tear up the B2B marketing rule book and tap into the world of the B2B ‘celebrity’ influencer Add some OOMPH! to your marketing comms: The creative secrets of award-winning B2B campaigns Get up close ...

B2B marketers are using video but have mixed feelings on the ease of customer engagement, according to a survey from PR firm Waggener Edstrom. The survey revealed 82 per cent of marketers are using ...

How can B2B marketers strategically engage their customers via LinkedIn this year? LinkedIn recently explored this topic in-depth in a webinar with two B2B marketing thought leaders, one from Edelman ...

Discover effective strategies that enhance B2B prospect engagement, increase response rates, and strengthen lead nurturing ...

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Today’s consumer companies and ...

(MENAFN- GlobeNewsWire - Nasdaq) Key market opportunities in B2B Courier Express Parcels include growth in express services driven by e-commerce, need for rapid delivery in sectors like healthcare and ...