Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tom Burke Email addresses ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

When it comes to marketing, it’s hard to beat the power of email to connect with customers and boost your digital marketing return on investment. However, customer and prospect emails require careful ...

It’s true, even as Americans complain about their email inboxes, email marketing is still one of the most effective ways to reach your audience. But that study is from 2014, which begs the question, ...

Addressing gaps in customer expectations requires you to learn more about what customers expect when they walk into your store or visit your website and what they expect to get for their money. While ...