Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. The role of social media in marketing has never been bigger or ...

The Hero, Hub, Hygiene model lays out different classes of content and provides a useful analytic tool to review your content strategy. The Hero, Hub, Hygiene model is a useful framework for reviewing ...

AI supports OTT decision-making across content strategy, production, and marketing without replacing creative ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

The Content and Creative team tells the stories of UMass Lowell. Updates on envelope pushing research led by faculty, accounts of unique events on campus, and the original and inspiring stories of ...