Pulitzer Prize-winning artist and entrepreneur Kendrick Lamar, alongside his longtime creative partner Dave Free, has officially launched Project 3, a new multidisciplinary creative agency. The ...

The agency integrates in-house film, VFX and AI divisions to produce more emotional ads.

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...

Kendrick Lamar has launched pgLang’s official global creative agency, entitled Project 3 Agency Focused on building brands externally, Project 3 is “designed to expand creative resources for both ...

Rapper Kendrick Lamar has a new creative agency: Project 3. Its focus is brand design, content creation, strategy and creative direction. The new agency is part of pgLang, the production company Lamar ...

Kendrick Lamar is not leaving any crumbs on the table in 2025. His pgLang brand has launched a creative agency. As per Hypebeast, Kendrick Lamar and his team are looking to take their storytelling to ...