Are you looking for a way to connect with customers, improve brand engagement and get more sales? If so, it may be time to think about creating actionable customer personas. Customer personas are ...

The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

Max Soloshchanskiy is a partner at Soloway Group, an investor and an advisor to technology startups and Fortune 500 companies. Creating a seamless customer experience (CX) is crucial for successful ...