Conversions shouldn't be the be-all, end-all of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines. Wenograd, who’ll also be speaking at the SEJ ...

Why destination website marketing is the cornerstone of a modern digital marketing strategy for tourism brands. If your website isn’t designed to convert, you’re leaving bookings on the table.

Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a “conversion” to be some ...

Digital marketing is one of the most effective ways of marketing your business. But doing that without a strong strategy isn’t enough for its success. What’s more important is to be able to use it ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

The Considered Purchase Pattern is a powerful model for a business-to-business website because so many businesses have flaccidly chosen to build their site on the brochure pattern. With the strategies ...

Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at ...

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will ...