The framing is the latest spin that executives are adopting to justify lackluster shopping, said Sucharita Kodali, a retail ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Nearly three-quarters of surveyed consumers still shop in stores, and almost half turn to AI for help, according to a new study from the IBM Institute for Business Value, in collaboration with the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

What are the consumer trends for 2026? Statista's "Consumer Trends 2026" reveals data that every CMO should consider ...

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision ...

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy and the brands they buy them from. Certainly, the price is high among them.

Consumer technology covers all of the tech we buy to make our lives more convenient, productive or fun. It's a broad category, covering everything from home appliances to cars, DIY, health and fitness ...

Trust, rather than aspiration, now anchors consumption decisions in Bharat. Word-of-mouth remains powerful, influencing 22% ...