Specific behaviors separate the cognitive elite from everyone else—and the surprising truth is that these mental habits have ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

I teach a course on consumer irrationality and market failure at the Fuqua School of Business. I open up one of my lectures with a brief video demonstration of what psychologists call “the McGurk ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.