It's difficult to sell a product if you don't have complete confidence in it. At the same time, if you can't successfully convey that confidence to your customers, they will sense your reticence and ...

Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Forbes contributors publish independent expert analyses and insights. Julia Korn writes about leadership and career development. Female Inventory Manager Shows Digital Tablet Information to a Worker ...