‘If you use it, we have to pay for it’: BMW defends its car subscription features, despite infamous U-turn on heated seats

If you thought BMW’s heated seat debacle was the end of automotive subscription models, think again ...
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BMW kills heated seat subscriptions but doubles down on software services

BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription ...
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Surprising car subscriptions you’ll pay for in your new vehicle

(TestMiles) – We’re in a phase where cars are no longer just hardware; they’re software platforms on wheels. Brands like Tesla introduced the idea of “pay monthly for advanced driver assist” years ago ...