Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain business circles. Let’s fix that right now. […] The closest best definition on the day came ...

When it comes to customer relationship management (CRM) systems, enterprises have unique issues to solve and obstacles to overcome. Over the past month or so, I've been working alongside CIOs and ...

We're on the home straight with this final part about rethinking CRM in the context of the emergent social elements. In this part we get down to the definitional piece - the piece that ties together ...

Today’s sales landscape is more competitive than ever, and sales professionals need every advantage to get ahead of the competition. Amidst the myriad strategies that sales professionals have employed ...

In the AMR Research Report titled “CRM: Inflicting Pain or Profit,” December 2002, we set out to formally quantify the value of CRM. One of the steps in the research process was to have the top 12 CRM ...

Companies deploy CRM solutions to improve business performance, maximize customer relationships and enhance customer service, but many deployments fail to meet expectations. There are many reasons ...

Customer Relationship Management (CRM) is a term used to identify how a company manages its interactions with current and future clients, learning more about the needs and behaviors of customers. Many ...

CRM systems tend to have a wider user base across Enterprise organizations than most other software applications do. Industry analyst surveys indicate that over 60 percent of CRM systems are used by ...

The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how. Competition is fierce in the area of customer ...

Extensive academic research shows that the majority of mergers fail to increase shareholder value, often because the integration of acquired business units takes longer than anyone planned. So the ...