LOS ANGELES —Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James Gregory summed up his advice to chain leaders at the conference by stressing ...

Build your brand symbol. Businessman turns wooden cubes and changes the word 'build' to 'brand'. Beautiful orange background. Build your brand and business concept. Copy space. In the business world, ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Building brand reputation is arguably harder for B2B-focused companies. Often, their target audience takes a practical, financial approach to buying decisions; perhaps opting for the cheapest supplier ...

In today's business world, reputation is everything. A good reputation builds trust, attracts customers, and helps businesses grow. For this reason, a reputation-first marketing strategy is essential.

A brand’s image in consumers’ eyes matters more today than ever, and public opinion plays an increasingly influential role in shaping that image. As a business owner, brand image is not something you ...

Yuvraj Mehta, Founder & CEO, StrateRise Consulting, examines the impact of AI on evolving brand reputation strategies and the ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

Your online reputation doesn’t get built in a day. It’s the result of steady, thoughtful work over time: good service, open ...

As online visibility and brand reputation management become increasingly important considerations for all types of businesses, VitalFew Media announces a new done-for-you content marketing solution ...