Build your brand symbol. Businessman turns wooden cubes and changes the word 'build' to 'brand'. Beautiful orange background. Build your brand and business concept. Copy space. In the business world, ...

For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation. A franchisor’s brand reputation is shaped by the ...

Managing a brand’s reputation is growing more complicated in today’s socially conscious, constantly connected world. Although many companies have publicly committed to embracing more ethical practices ...