Studies suggest humans experience shorter attention spans, distorted memories, and shifts in self-esteem due to “brain rot,” or a dependence on low-quality online content. Researchers now say the same ...
Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are parenting in 2025 and your kid owns a device, you might recognize this real-life convo as just ...
In today’s hyper-digital, overstimulated world, many people, especially women over 50, are reporting symptoms of mental fog, forgetfulness, and a feeling that their minds just aren’t as sharp as they ...
So just what is "brain rot" and how did the term start? ““Brain rot” is a term for the mental decline that can come from overconsumption of low quality or unchallenging online content,” Healthline ...
The term brain rot was voted Oxford University Press’ word of the year in 2024, an unusual honor for a phrase that started as online slang. OUP defines it as the supposed deterioration of a person’s ...
Don't look now, but there's an AI-generated Italian teacup on your child's phone. What does it mean?
In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...
You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...
"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...
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