"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are parenting in 2025 and your kid owns a device, you might recognize this real-life convo as just ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

AI-generated “brain rot” videos are popping up all over the internet and getting a lot of attention. Currently gaining traction among younger users, these clips feature wild characters, like a shark ...

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok. By Alisha Haridasani Gupta The first thing you need to know about ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...

Imagine a time traveler from the quaint, analog world of the 1990s arriving in 2025. They wouldn’t just be shocked by our technology; they’d be utterly baffled by our behavior. The subtle, pervasive ...

This is the seventh installment in a series of articles about the science of various aspects of college life. In a matter of weeks, “6 7” has transformed from two sequential numbers to a phrase so ...