In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...