How does that sound to you? Gen Z and Gen Alpha have been using “aesthetic” as an adjective or a one-word compliment on social media for a few years now. But to older ears, it still sounds strange.

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...