Product integrations—which are any integrations that your platform provides to clients' and prospects' applications, typically using APIs—are critical to helping B2B companies acquire clients, retain ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Are you a generalist or a specialist? In recent years, many B2B marketing organizations have formed specialized teams that focus in one or two areas. Although it’s not a strictly “one or the other” ...

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks Many of today’s ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for ...

Today’s business landscape — driven by the needs of buyers and employees and technological advancement — is highly volatile. Adding to the complexity are global pandemics and other uncertainties. As a ...

In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information. Within the realm of GTM (Go-to-Market), ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The State of B2B Revenue in ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

B2B brands are moving online at a rapid pace. According to a recent Accenture Interactive study, 59% of B2B organizations in the U.S. see a third of their customers transacting online. However, ...

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe ...

“Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up ...