In the AI era, SaaS companies face a new reality, where the unit of value is no longer a user or seat. It’s now dynamic, distributed, and measured in actions (not access). As software gets smarter, ...

Most companies still treat monetization as a pricing exercise. Define a rate, apply it to usage, and send an invoice. It seems straightforward . . . until growth hits. Then small cracks start showing: ...

As digital innovations in advertising and monetization quickly continue to change, novel technologies and solutions are the primary drivers for these emerging advancements. Janak Bhawnani, a versatile ...