According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...

The M5 refresh makes the new Apple Vision Pro faster and improves some features, but it doesn't change the fact that the headset still doesn't have a long-term place in most people's homes.

Apple recently refreshed the Apple Vision Pro, adding a new M5 chip for improved performance. There aren't design changes, but Apple did introduce a new Dual Knit Band that's supposed to be more ...