Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Here he lays out all you need to know about the Amazon campaign bidding strategy. Your storefront is built, you’ve hooked into Amazon B2C marketplace or Amazon’s B2B platform (Amazon Business), (or ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Identifying which parts of ...

As an Amazon seller who’s scaled my brand to over seven figures in just two years, I know firsthand the importance of boosting revenue and profits. It’s not just about aiming high—it’s about having a ...

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Burt’s Bees, a brand known for its lip care products, is looking to drive awareness for its broader line of skincare items with the launch of “Screencare” sets, custom product sets inspired by Amazon ...