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IAB launches AI transparency and disclosure framework
The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust. The post IAB launches AI transparency and ...
In conjunction with the Framework, IAB unveiled new proprietary research with Sonata Insights, titled "The AI Ad Gap Widens: Consumer Skepticism Persists as AI Advertising Expands--But Disclosure Can ...
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Could AI transparency backfire for businesses?
On 11 November, at London's JournalismAI Festival 2025, Liz Lohn, Financial Times director of product and AI, told an audience that AI disclosure presented a challenge for the company’s trusted, ...
When AI can explain its why, not just its what, hospitals can have greater success in adopting these tools at scale.
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