When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

Creating a solid well-researched marketing plan is important to the success of a small business. It addresses the four Ps of marketing: the product, place, price and proper promotion of the item up ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

The world of digital marketing is constantly evolving, with marketers having to modify their strategies to cater to the ever-changing needs of consumers. Search engine marketing, in particular, has ...

You’ve poured your heart into building your business, but getting customers to notice your ads in a sea of digital noise feels impossible. The problem isn’t usually your product or your budget, but ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

Social networking and media websites, such as Facebook, MySpace and YouTube, have proven their worth as effective marketing channels and been "incredibly successful" for Sports Interactive, says ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.