The Air Jordan 11 Adapt ‘White’ are pretty cool sneakers. With the signature Air Jordan 11 look and Nike’s Adapt technology, these are the ultra modern sneaker. Nike’s first mass-available self-lacing ...

Shape or adapt? For years, executives have regarded the question as perhaps their most fundamental strategic choice. Does a company's competitive position benefit more from trying to influence, or ...

The latest round of the ongoing war between the world’s two leading sneaker brands is going down in Eastern Texas federal court, where Adidas has filed a lawsuit against Nike claiming patent ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience ...