As much as we love debating the pros and cons of new codecs like AV1, VVC, and LCEVC, independent premium-content publishers have largely ignored them. Take Alliance for Open Media (AOMedia) founding ...

Bitmovin’s latest Video Developer Report reveals that while video developers are still predominantly using H.262/AVC and H.265/HEVC for both live and VoD encoding, AV1 remains the codec most are ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

FFmpeg turned 4.0 a few weeks ago, an event I planned to leave unheralded until I read Tim Siglin’s latest research report entitled “Real-World HEVC Insights: Adoption, Implications, and Workflows.” ...

The world of video codecs can be a confusing one. Popular codecs including HEVC (H.265) and AVC (H.264) are widely supported, and will be familiar to streamers. But there's another codec that gaining ...

Hardware and software support for the royalty-free AV1 video codec has been steadily building over the last couple years. Hardware-accelerated encoding and decoding is becoming standard in more GPUs, ...

A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform’s streaming and discusses a variety of opportunities to expand its ...

In a nutshell: Google just released AV1 3.5, the newest version of the video-encoding technology, which threatens to be a major player in the content and media industry. The codec now has much more ...

I think people mostly stopped caring after the DivX ;-) 3.11 codec back in 2000, I don't think there's been a huge popular demand for better compression since. Anything since that has mainly been ...