For decades there was no way to recycle empty toothpaste tubes. Every minute about 38,000 of them ended up as trash, dumped in landfills or incinerators around the world.

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

How many tubes of toothpaste do you think you’ve used in your life? Think of a number. Now, think of the fact that it takes the average tube of toothpaste 500 years to break down. When you factor in ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (CNN) — Colgate wants to give you another ...

The packaging will feature limited edition “Recycle Me!” messaging and is intended to build recycling awareness among both consumers and MRF operators. Colgate has launched a line of recyclable ...

Toothpaste tubes currently on the market are impossible to recycle because the mix of plastics and aluminum contained in them. Soon, you may be able to toss your used-up toothpaste tube in the blue ...

Before a 19th-century Connecticut inventor named Washington Wentworth Sheffield came up with the idea of using a collapsible lead tube for long-term toothpaste storage, people used to keep the stuff ...

Colgate wants to save you the agony of trying to squeeze out every last drop of toothpaste. It’s doing that by partnering with LiquiGlide, a company spun out of MIT’s Varanasi Research Group, on a new ...

Toothpaste is one of those household staples that we usually associate with keeping our pearly whites shining bright. But ...

Travel-sized toothpaste tubes are almost a necessity when traveling, but you can end up wasting money over the years if you keep buying new ones every time you go on vacation. For less than $2, ...

The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an “industry-first” recyclable tube. The product’s development is five years in the making. Most toothpaste ...